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UTM Link
Builder

Give a campaign link clear source details. Keep existing query parameters and add only the tracking fields you need.

Build a campaign URL

Use a full HTTP or HTTPS link. Existing query parameters will be kept.
Where visitors come from, such as newsletter or linkedin.
The channel, such as email, social or cpc.

Fill in the destination and three required campaign fields.

What are UTM parameters?

UTM parameters describe the source, channel and campaign behind a visit. Add them to links you control, then read the campaign data in your analytics tool.

How this builder handles existing links

Existing query parameters and the fragment are preserved. If the URL already contains a UTM field, your new value replaces it. Leaving optional fields blank removes old values for those two fields.

Consistent naming helps

Use a small set of source and medium names across campaigns. For example, choose either email or newsletter as a medium convention and keep it consistent. This tool builds the link locally; it does not test the destination or record traffic.